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Increase Conversions in Long Web Forms by Resolving the Accidental Back Button Activation Issue
The issue of accidentally activating the browser back button through the keyboard while interacting with a long web form is applicable to users across expertise levels. The time and effort wasted by the user can be said as proportional to the number of input fields filled by the user before accidentally exiting the page. Since no application feedback indicating cause of the error to the user is provided, depending upon user expertise, the user may or may not realize the cause of the error. Realizing what went wrong does not guarantee the possibility of reverting the error either.
This leads to unnecessary loss in form conversions despite favorable user intent. A solution to resolve this issue (that the author hopes becomes standard practice) to plug the hole for lost conversion that translates to big numbers in absolute terms for high traffic websites is also provided.
Read More »Design for iPhone: a device that thinks different
One Saturday afternoon, I agreed to take my daughter to the AT&T store, just to LOOK at an iPhone... touch one... explore a little. MISTAKE. I should have duct-taped myself to the mast — and my wallet to my ass — because next thing I knew (after daughter demoed it as expertly as if she'd been using it all her life) we were walking out of the store with a brand new iPhone 3G. You'll love our coverage,
the AT&T salesman assured as he packed the phone into a bag, only for us to discover upon arriving home that we had no reception within a quarter mile of our house.
Dang!
I thought, now we have to move.
How Visual Design Can Impact your Bottom Line
Can WCAG 2.0 be simpler?
The new WCAG 2.0 standard draft sparked a hot discussion around web accessibility and the standard direction. The main issue is how to make it simpler and easier to understand for web developer community. The author investigates some WCAG 2.0 success criteria and explains, why they should be solved by improving technology of user agents.
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