Skip to page content or Skip to Accesskey List.

Work

Main Page Content

Snail Mail Good Email Bad Apparently

Rated 3.91 (Ratings: 1)

Want more?

  • More articles in News
 
Picture of isaac

Isaac

Member info

User since: 14 Dec 1998

Articles written: 67

TheRegister has some information online about a recent report on customer preferences. Specifically, would they prefer to receive information regarding new products by email, or by post. The report results imply that email is the least favoured medium, with only 2% wanting to receive the info by email. At least 66% preferred traditional postal mail.

The report itself suggests that snail mail is a more friendly form, partially because consumers have the option of opening each envelope they receive. It appears that they've neglected to consider the action taken by a user when clicking an email subject in their inbox...

It's likely, however, that the report should be almost completely disregarded, having been sponsored by The Royal Mail who have obvious interests in pushing snail mail over email.

We can only guess what sample questions looked like:

Would you prefer to receive information about new products from companies:

  • by unsolicited, image-laden email which harvests your personal information, costs you time and money to download, could contain a virus, and might come from a paedophile?
  • by traditional post in an attractively printed, clean envelope?

As a consumer, which do you prefer and why? Which does your business use and why?

isaac

www.triplezero.com.au

Isaac is a designer from Adelaide, South Australia, where he has run Triplezero for almost a decade.

He was a member and administrator of evolt.org since its founding in 1998, designed the current site, and was a regular contributor on evolt.org's direction-setting discussion list, theforum.

On the side, he runs Opinion, Hoops SA, Confessions, Daily Male, and Comments, as well as maintaining a travel gallery at Bigtrip.org.

The access keys for this page are: ALT (Control on a Mac) plus:

evolt.org Evolt.org is an all-volunteer resource for web developers made up of a discussion list, a browser archive, and member-submitted articles. This article is the property of its author, please do not redistribute or use elsewhere without checking with the author.