by ideahamster | Accountability is a good thing — as long as it's based on sound objectives. ROI objectives can represent tangible things such as cost savings and intangible tings such as the projected impact your Web site will have on customer perception and behavior. They identify how you plan to use the Internet recover your financial investment and to achieve some specific communication goals and marketing efforts. Read More »

by MartinB | New Design. New Server. New CMS. All OSS. All CSS. Evolt.org is proud (and somewhat relieved) to announce the long awaited launch of our new Drupal, Apache and Linux powered site. Read More »

by DaveDavies | This article outlines ten steps to help you get better search engine positioning. Read More »

by ideahamster | Google and Overture allow advertisers to purchase company and product names as keywords in pay-per-click campaigns. This allows companies to poach potential customers from their competition by having their ads appear whenever a consumer searches for a competitor by name. Read More »

by ThomH | We all know that color can make or break a site. But beyond eye candy appeal, color choices also impact usability and accessibility. This can impact up to 1 in 12 people, roughly 8% of a site's potential audience. The solution is not to use only boring colors or do only simple designs. In contrast, by understanding better the relationship between color and accessibility, the designer can make inspired and creative choices for the multi-device Internet. Read More »

by pfreitag | Macromedia has released ColdFusion MX 7.0, the latest version of their web application server. Read More »

by raphael | High-quality, compact, elegant and standards-compliant code is one of the most obvious tools of good web development nowadays. However, it is sometimes difficult to convince the client to invest in that kind of quality. Here are some elements that can be used to build a case: outlining abuse patterns and their reasons, the fundamental problem with creative use of technologies, and its consequences. Read More »

by ideahamster | While consumer confidence in advertising is at an all-time low their confidence in search engines is growing. Read More »

by ideahamster | Instead of thinking of your web site in terms of flowcharts and site maps, consider these five reasons your web site is like a pinball game. Read More »

by ideahamster | Finding online information about your competitors is easy - The difficult part is finding meaning. When researching the competition, you can avoid pitfalls by seeking 'intelligence' instead of 'information'. Read More »