Outdesigned By Your Computer
Posted on 02 Sep 1999
by Martin Burns (MartinB)
Rated 3.78 (Ratings: 2)
- More articles in Visual Design
A study published in Science magazine claims that trained computers make better designers than untrained humans in producing creative adverts.
The study found that computers programmed with procedural rules of cognative psychology produced adverts which were consistently rated by a team of experts as being better than those produced by non-professional designers.
Before you get worried and change career to merkin combing, the authors also note that ads produced by professional designers were better than computers, and that the very best creativity involves a spark of randomness which cannot be built into procedures.
There's more at the BBC.