Survey Exposes Online Shopping Habits
Posted on 27 Oct 1999
by Isaac (isaac)
Rated 3.74 (Ratings: 1)
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The survey observes that 24% of consumers were unhappy withexpensive postage and handling charges, and 17% mentioned that they later bought the same goods offline and free of shipping costs.
26% shopped around, and bought goods from a competitor.
To be noted, however, is that more than half of the respondentslater returned to the store at which they originally abandoned the cart, and the majority of those made eventual purchases. This is possibly indicative of customers including shipping costs in their price comparisons, or generally being more wary of online shopping.
Regardless, online merchants could take a hit and reduce shippingcosts, but in turn, gain a customer.