Site Development

by Brad Henry | How do you know if you should invest more time and money into creating a killer design? This case study examines how the look and feel of the site can impact your overall conversion rate which can provide justification for a little more investment. View the old site, compare it to the new site and review the conversion metrics that shows the before and after conversion rates. Read More »

by navjotpawera | If putting your business online means maximising the outreach, and a global audience, then Web Standards just add sense to your sensibility. A browser is never going to buy anything from you. The users should always get your content, no matter what platform they use, what media device they use, or wherever they might be. There should be no reason that a business turns back even one potential customer. Read More »

by JohnMartin |

Principles of graphic design that online marketing companies should adopt

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by sstrategist |

On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.

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by DaveDavies | This article is a summary of the tactics and considerations one needs to make when seeking to rank highly on all three major search engines as opposed to focusing on just one. Read More »

by NuBlue |

Web standards is the new buzz phrase on the web. What are web standards? Web standards are basically the use of correct web coding standards as laid out by the World Wide Web Consortium (W3C). The web standards which are of most concern to modern business are XHTML and CSS coding practices. In the words of the W3C, “The XHTML family is the next step in the evolution of the internet.” Should your website comply?

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by MartinB | What do you mean by Profit? How much do your projects make? How do you price jobs so that you make enough? Read More »

by DaveDavies | For those whose businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years. With this 3-part update Google has essentially changed many of the rules and have thrown the SEO community for a loop. Read More »

by MartinB | In most projects, clients ask for changes to the requirements. Saying No is hard, and not always useful. Read on to discover how to avoid problems. Read More »

by DaveDavies | With more and more competition for top search engine positioning every advantage helps. This article outlines how W3C compliance can help your SEO efforts (and visitor experience) and provides resources to help you bring your site into compliance. Read More »