evolt.org - Commentary & Society

How to Get Listed in the DMOZ Directory

Mon, 02 Jul 2007 08:35:54 -0500

I'm a little confused. As an internet consultant specializing in search engine optimization, I believe that it is a good idea to submit your site to DMOZ (a.k.a. ODP or the Open Directory Project) --in fact, Google even encourages you to do so! However, being an ODP editor myself, I can tell you from personal experience that perhaps only 10-20% of all the site suggestions we receive actually follow our guidelines...

Top 10 Lies told by Clients

Mon, 12 Feb 2007 06:47:25 -0600

When you're working commercially, being great at what you do is about 25% of the task. Too many times I see the sad example of someone walking in to a situation with noble intentions and then getting royally screwed, because what they see as an opportunity and a labor of love, the other party sees as something else entirely, not at all romantic or idealized, but raw and simple.

You are going to be dealing with people who are unlike yourself. Their motivations are their own and their attitudes are probably different than yours. When you're in education, you may have tough teachers and think that it can't be worse, but wait until a business person has a hundred grand riding on your work! Then you will know what demanding means.

This list wasn't meant to make anyone crazy or paranoid, but is designed to inject some reality into the fantasy.

Can WCAG 2.0 be simpler?

Tue, 14 Nov 2006 05:44:32 -0600

The new WCAG 2.0 standard draft sparked a hot discussion around web accessibility and the standard direction. The main issue is how to make it simpler and easier to understand for web developer community. The author investigates some WCAG 2.0 success criteria and explains, why they should be solved by improving technology of user agents.

Agent vs. Agent

Fri, 28 Oct 2005 11:42:05 -0500

A brief article on the topic of user-agents. An introduction to the term, some examples of agents that perhaps developers haven't thought of as being agents, and a discussion of malicious agents.

RoI: How Hard is Your Web Site Working?

Wed, 31 Aug 2005 03:45:51 -0500

Accountability is a good thing — as long as it's based on sound objectives. ROI objectives can represent tangible things such as cost savings and intangible tings such as the projected impact your Web site will have on customer perception and behavior. They identify how you plan to use the Internet recover your financial investment and to achieve some specific communication goals and marketing efforts.

Your Customer Is A Search Engine

Sat, 11 Dec 2004 20:14:23 -0600

While consumer confidence in advertising is at an all-time low their confidence in search engines is growing.

Of Web Sites and Pinball Machines

Wed, 30 Aug 2006 09:50:38 -0500

Instead of thinking of your web site in terms of flowcharts and site maps, consider these five reasons your web site is like a pinball game.

Seeking Intelligence: Online Competitive Research

Wed, 02 Aug 2006 19:52:36 -0500

Finding online information about your competitors is easy - The difficult part is finding meaning. When researching the competition, you can avoid pitfalls by seeking 'intelligence' instead of 'information'.

Communication And Technology In The Workplace

Wed, 01 Sep 2004 19:43:11 -0500

A common dilemma facing businesses large and small alike is how best to equip their staff to deliver the largest amount of productivity, weighed against the increasing costs of the technology necessary to deliver that productivity. Here are some pointers to help you build a case for the most useful options.

Text Ads Deliver What You Pay For

Thu, 12 Aug 2004 14:11:23 -0500

Search engine text ads can outperform most banner ads, even when users aren't clicking.

To Boost Ad Results, Improve Your Web Site

Thu, 22 Jul 2004 23:16:01 -0500

Web sites are an important resource for consumers using traditional advertising. A recent study from the University of Wisconsin-Oshkosh identifies the affects the Internet has on advertising media.

Survival in the online trenches

Thu, 12 Apr 2007 11:40:29 -0500

Publishing on the internet and getting feedback could be a great experience. Problem is, that many a time you end up with a lot more unwanted feedback. This article describes certain types of online users that can make your life hell and how to deal with them.

How to help and get help online

Sun, 29 Feb 2004 04:41:57 -0600

Finding and giving solutions to problems fast and easy is one of the great things about the web. To make this process as useful and painless as possible there are some things you can do. This article gives some tips how to help or get helped without much hassle.

Five Years, That's All We've Got

Sat, 13 Dec 2003 12:51:25 -0600

Much has changed at evolt.org over its five years. Much has not. We are the change we want to see in the world.

Give me five, evolt!

Sun, 14 Dec 2003 07:38:27 -0600

Five years already. This article wants to celebrate evolt's longevity... and elfur's pugnacity for celebration...!