Basically: if it's interesting copy, well written copy, heck,internet copy, yes. It can work.
Popular knowledge says long text doesn't work on the net. Idisagree. If used properly, it can be very effective.Have you ever kept reading on a webpage, and beendisappointed there wasn't any more?
I think if you follow therules for internet writing(make itscannable, conclusions first, good subtitles, one idea perparagraph and so on), long texts can work pretty well. Havea look at selfpromotion.com -- it's all text, and although it'snot perfect, it keeps you reading (me at least).
Most writers know this, but if you're anaverage Joe like me, this is rule number one. After writingsomething, let it be for a day and rewrite thoroughly. Andthen rewrite again. And spellcheck. If you can, havesomebody read it (editor).
I think the main problem for content on the web these daysis that people don't work hard enough on their copy (yes,that includes me).
Will they still wanna read on if you give them the good stuffright away? I think they will. If you give them somethingreally good, people will want to know more about it.
And put content on that page! I'm always amazed by howmany sites want you to click 2 or 3 times before getting tothe good stuff. Content on the homepage!
What do you think? Can long copy really work? Doeseverything HAVE to be divided into lots of sub-pages? Whynot just throw it all on one page? Or should it be serial, likethe string of pearls pages?