In an article for Business Week Online entitled "Why Aren't Web Toy Stocks Playing Well with Investors?" dated January 13, 2000, Margaret Popper, a reporter covering e-business wrote, "If you consider the site's huge traffic, eToys' 90% success rate in fulfillment doesn't seem bad"

In the same paragraph, Wit Capital analyst Ryan Alexander said, "The fulfillment infrastructure performed perfectly well over the holidays."

This underscores the profound lack of understanding of the internet by companies rushing to, in hopes of turning the internet into a home shopping network.

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