Like most people, I spend far too long explaining the web medium to people who are climbing a steep learning curve.
To save my time, I've put together the following list of books and sites which communicate the bare essentials to those relatively new to all this:
- Permission Marketing, Seth Godin.
Seth used to be VP Marketing at AOL, and really does know how marketing works online. It also contains a great explanation of why Spam is bad from a business perspective. If it's unavailable in the UK, try the US Amazon site.
- loyalty.com, Fred Newell.
Another primer on how CRM works online. Strong on case-studies, and full of gems such as "You can't buy my loyalty with a bribe".
Odds and Sods
- How Buildings Learn, Stewart Brand.
Yes, this is a book about Architecture, but its central manifesto, that buildings have to be adaptable to meet changing circumstances is very applicable to web sites.
- Funky Business, Jonas Ridderstråle & Kjell Nordström.
Could this be the way Web companies should work?
Do you have a book which should go in this list?Add it as a comment below, preferably with a link to an online vendor. If you have sites of use, then add them too.