When Disney-owned toysmart.com closed its routers last year, it generated substantial anger by trying to sell off its customer database to pay off its creditors. Why? Because its privacy policy stated very clearly that it would never transfer customer records to a third party.

Now in the UK, this wouldn't have been possible because we have real data protection legislation. However, the US federal bankrupcy court doesn't see it that way, and was insisting that the database, as an asset, be sold.

However, in a breathtaking moment of good sense, another Disney subsidiary will pay toysmart $50,000 to destroy the database.

Result: Creditors happy with the money. Customers happy with the privacy. Disney happy with the positive PR. World+Dog looks on and cheers.