It S The Content Stupid
Martin Burns
Member info
User since: 26 Apr 1999
Articles written: 143
Chris Worth has an excellent
exposition of why content is a better marketing tool than advertising - says it better than I can.
Of note are the theories:
- for every piece of web-based content you create, ask yourself "could this be done on television?" If it could, your idea's not strong enough.
- Graphic design can attract surfers to your site - once. But only content can keep them coming back. So forget about design; that's something any art director can slap on in a day.
(NB the link is a .pdf, so you'll need Acrobat Reader)
Martin Burns has been doing this stuff since Netscape 1.0 days. Starting with the communication ends that online media support, he moved back through design, HTML and server-side code. Then he got into running the whole show. These days he's working for these people as a Project Manager, and still thinks (nearly 6 years on) it's a hell of a lot better than working for a dot-com. In his Copious Free Time™, he helps out running a Cloth Nappies online store.
Amongst his favourite things is Zope
He's been a member of evolt.org since the very early days, a board member, a president, a writer and even contributed a modest amount of template code for the current site. Above all, he likes evolt.org to do things because it knowingly chooses to do so, rather than randomly stumbling into them. He's also one of the boys and girls who beervolts in the UK, although the arrival of small children in his life have knocked the frequency for 6.
Most likely to ask: Why would a client pay you to do that?
Least likely to ask: Why isn't that navigation frame in Flash?
