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Playboy Loses At Court Against Excite And Netscape

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Wolfgang Bromberger

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User since: 14 Dec 1998

Articles written: 34

The main source for financing of search engines and portals seems to be saved (for now) thanks to a Federal court in LA.

What does this mean? When you search for the word "Playboy" there can be still be banners and advertisements for Playboy's competitors - such as hard core pornography pages - inserted beneath the search results. Many portals naturally welcome the courts decisions, as this practice is fundamental to search engines' financial well-being.

The court explained its decision that the "Playboy" or "Playmate" are generic terms. But the most interesting question stayed unanswered by the court: is keyword-advertising in general legal?

But there could be a definite answer as the company Playboy Enterprises wants to take the legal arguments to the next higher court.


Important for Germany: The naming of a competitor in the meta tags can be illegal in terms of patent rights and other laws, according to a court decision of the Landgerichts Mannheim, Germany.

Wolfgang .wolf Bromberger has been around online since 1996. He started to get into web design after he and some other students developed a concept for the online presence of their home town, Salzburg in Austria, a site Bill Gates used years later as a good example of e-government (as still not nearly all points of the concept have been made reality, .wolf disagrees).
Being interested in search engines and information systems, .wolf specialized in search engine optimization, online promotion and analysis.
.wolf was one of the founding fathers of
He is working for and can also be reached there.
He is always interested in learning new programming or other web related skills, when time permits.

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